Insights
Insights
Field notes on political voiceover, casting, craft, and the reality of campaign media, from New Majority Voice.
Insights
How GOTV Radio Aimed at Black Voters Actually Gets Cast
How GOTV radio aimed at Black voters actually gets cast: what casting directors listen for, the performance that works, and where turnout spots go wrong.
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What Political Media Buyers Need From a Voice Actor the Week Before Election Day
What political media buyers need from a voice actor in the final week before Election Day: same-day turnaround, rapid response, revisions, and broadcast-ready delivery under deadline.
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Authentic Black Voices in Democratic Political Advertising: What Campaigns Need to Know
What Democratic campaigns need to know about casting an authentic Black male voice for political ads: why cultural authenticity is turnout strategy, not a diversity gesture.
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